Digital Marketing, Search Engine Optimization and Marketing

Digital marketing or online marketing as it’s popularly known as a tool to carry on marketing for our merchandise online.

Direct email marketing, search engine optimization, and search engine marketing are some of the tools that come under this category. They are becoming more and more prevalent in the online world. It’s a very popular form of advertising,

Media is significant now because we’ve got access to a high number of information and more and more folks are having access to the large data. They often view and review information about customers preferences, preset options, etc..

Digital marketing is the advertising and marketing of businesses and their brands through digital media stations. Digital media, at the moment, includes websites, social networking, radio, tv, mobile as well as types of traditionally non-digital media such as billboards and transit signs. Essentially any marketing media which is delivered digitally is considered digital marketing.

This leaves only various forms of person-to-person (P2P) marketing, print advertising, and direct marketing out the digital marketing umbrella. Even then, print ads, direct mail, print directories, billboards, and posters are all starting to connect to their digital counterparts. With things such as URL landing pages, QR codes, web banner advertising, online directories and text codes, conventional marketing, and advertising almost always has a digital marketing connection.

Why the Focus on Digital Media?

The change to digital media has been driven by marketing agencies, business owners and consumers alike. The ever-increasing need to show quantifiable outcomes makes going digital a fantasy to your digital marketing agency. Most digital media, such as websites, social media, and mobile advertising is much easier to monitor than traditional marketing media such as print advertisements.

For business owners, many kinds of digital advertising are extremely low cost. Having a web presence, engaging customers in conversations through sociable networking and email marketing are cheap alternatives to publish advertising and direct mail. These digital stations are accessible to businesses of any size, and help even the playing field for start-ups, small businesses and independent consultants looking for new business.

For customers, the fast pace of life makes digital advertising crucial. When customers need services and goods, gone are the days of thumbing through a phonebook to see them. Now, we whip out our mobile devices or visit our computers for answers – and now we find them quickly.

Other forms of marketing include text messaging, mobile apps, electronic billboards, digital tv and radio messages. All are powerful tools to boost our visibility to the clients.

Digital marketing is an umbrella term for all of your online marketing campaigns. Businesses leverage digital stations such as Google search, social media, email, and their websites to get in touch with their present and prospective customers.

From the website itself to online branding assets — digital marketing, email marketing, online brochures, and beyond — there’s a huge spectrum of strategies and resources that fall under the umbrella of digital marketing. And the best digital marketers have a clear picture of how each asset or strategy supports their overarching objectives.

So What Exactly is Digital Marketing?

It’s an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social networking, email, and their websites to connect with their present and potential customers.

Out of the website itself to your online branding assets — digital marketing, email marketing, online brochures, and outside –, there is a massive spectrum of strategies and resources that fall under the umbrella of digital marketing. And the best digital marketers have a crystal clear picture of how each asset or tactic supports their overarching goals. Digital Marketing Agency in Reno & Anchorage

Here’s a fast rundown of a few of the most common assets and tactics:


Your website

Blog articles

eBooks and whitepapers


Interactive tools

Social networking channels (Facebook, LinkedIn, Twitter, Instagram, etc.. )

Earned online policy (PR, social media, and testimonials )

Online brochures and lookbooks

Branding assets (logos, fonts, etc.. )


Search Engine Optimization (Search Engine Optimization )

The process of optimizing your website to’rank’ higher in search engine results pages, thus raising the quantity of organic (or free) visitors that your website receives. (Read this informative article to teach yourself SEO in 30 days.)

Content Marketing

The production and promotion of content assets to create brand recognition, traffic increase, lead generation, or customers. (Learn what goes into a modern content marketing strategy here.)

Inbound Marketing

Inbound marketing identifies this full-funnel’ approach to attracting, converting, final, and delighting customers using online content.

Social Media Marketing

The custom of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. (Discover 41 tools for learning how to leverage social media marketing here.)

Pay-Per-Click (PPC)

A way of driving visitors to your website by paying a publisher every time your ad has been clicked. One of the most common types of PPC is Google AdWords.

Affiliate Marketing

A kind of performance-based advertising in which you receive a commission for promoting someone else’s products or services on your website.

Native Advertising

Native advertising refers to advertisements that are mostly content-led and featured on a stage along with other, content that is articles. BuzzFeed sponsored articles are a fantastic example, but a lot of individuals also consider social networking advertising to be’native’ — for example, Facebook and Instagram advertising.

Marketing Automation

Marketing automation refers to the applications which exist to automate marketing activities. Many marketing departments have to automate repetitive tasks such as emails, social networking, along with other website activities.

Email Marketing

Businesses use email marketing as a means of communicating with their viewers. Email is often utilized to promote discounts, content, and events, as well as to guide people towards the business’ website. (Check out these 15 successful email marketing efforts for inspiration)

Online PR

Online PR is the practice of procuring earned online coverage with digital publications, blogs, and other content-based websites. It is similar to traditional PR but in the online space.